The Google Ads audit for founder run companies
Your account leaks money somewhere and you cannot see where. In about a week you know what leaks, what it costs and which fix comes first.
Read access only. Nothing in your account changes.
- 6.7× revenue
- 3× conversions
- 73% higher CTR
On this page
Three signs your Google Ads budget is leaking
You do not need to know Google Ads to recognize these.
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Leads come in, but you cannot tell which clicks paid for them.
Tracking that counts nothing or twice comes first. Every other number in the report rests on it.
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Reports that skip cost per lead
Clicks and impressions climb while cost per lead and closed deals stay flat.
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Spend went up. Leads did not.
Paid searches that never become leads, and clicks that land on the wrong page. Each one has a monthly cost.
Book the audit call, and see which of the three is yours.
What the Google Ads audit hands you
- A leak sheet. Every leak in the last 90 days with its monthly cost next to it. One page you can read without us.
- A fix list, ranked. The fixes in the order the money comes back. Hand it to whoever runs the account, us or not.
- A live walkthrough. 30 minutes on a call. You ask, we show where each number comes from.
The diagnosis is yours whatever you decide next.
Example
Lines from a leak sheet, as you would receive them.
| # | Leak | Monthly cost | The fix |
|---|---|---|---|
| 1 | Clicks on searches for jobs and free versions of what you sell | $1,200 a month | Add those searches as negative keywords, so your ads stop showing for them. |
| 2 | Tracking that counts each lead twice, so budget flows to the wrong campaigns | $900 a month | Fix the tracking so each lead counts once, then move budget to the campaigns that bring customers. |
| 3 | Clicks that land on your home page instead of the page for what was searched | $800 a month | Send each ad to the page that matches the search. |
Example with illustrative figures. Your sheet carries your own numbers from the last 90 days.
What the same read did for one account
Scaling Google Ads for a seven figure business
Conversions tripled in a month after 4 months with none recorded
Services business. 4 months of paid ads with zero conversions recorded when we took the account over.
3×
conversions
Verified73%
higher CTR
Verified8.6%
conversion rate
- The audit found tracking that was never wired.
- Tracking rewired, conversions tripled the next month.
- Best search term converting at 15 percent.
Anonymized under NDA. The numbers are real.
Book the audit call, the read comes first, every time.
How the audit runs
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Book the call.
30 minutes. You tell us what the account should be doing. -
We read the account.
Read access to one Google Ads account, the last 90 days. -
Walkthrough.
30 minutes. Every leak, its monthly cost, the order of the fixes.
Your time in total: 1 hour. Management, if you want it, gets its own quote on a second call with your numbers in front of us.
Who the audit is for
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Good fit
Founder run, spending or about to spend on Google Ads. Burned by an agency before and want to see the leaks before any pitch.
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Not a fit
You run an online store or a retail shop. You have an in house ads team already running audits.
Free audit
See every leak in your Google Ads account, priced.
1 hour of your time across two calls, results in about a week. Free, whatever you decide next.
Prefer to write? Send us a message.
FAQ
What is the catch with a free Google Ads audit?
There is none. The audit starts every ads engagement, at 1 hour and read access from you.
What if we do not hire you afterwards?
You keep the leak sheet and the fix list. Most fixes on it take an afternoon for whoever runs the account.
Is a Google Ads audit checklist just a keyword review?
Where the budget went over the last 90 days: what you paid for, where the clicks landed, and which ones became customers. We also check that every lead reaches your CRM and that won deals flow back into Google Ads.
What do you need from us?
Read access to one Google Ads account and 1 hour across two calls. The second call needs nothing prepared.
How long does the audit take?
About a week. One call to start, a few days to read the account, one call to walk you through it.
We had an audit from the last agency. What is different?
Most agency audits end in a pitch. Ours ends in a leak sheet with a monthly cost on every line and a fix list you keep, which is the difference.
Book the audit call, and see the leaks in about a week. The fix list is yours either way.