B2B SEO agency for founders
Aluxads is a B2B SEO agency: buyers who search for what you sell find your site and become customers. One call about your buyers, and your first new pages go live within weeks.
- 6.7× revenue
- DR 0 to 38
On this page
What does B2B SEO do for a company run by its founder?
B2B SEO puts your company in front of buyers at the moment they search Google for the problem you solve.
A few of the right buyers beat thousands of visitors. For a B2B company, few people search for what you sell, and each one who does may be your next client. SEO is how a company with no marketing team gets found by buyers who are already looking.
SEO stands for search engine optimization. It is the work of making your site the answer Google shows when someone looks for what you sell.
- Buyers who find you on their own and ask for a call
- Proven on a B2B data company that grew from $300k to $2M ARR
- First new pages live within weeks, steady rankings in 3 to 6 months
You tell us about your buyers once, and we research, write, build and report.
Who B2B SEO services are for
SEO pays off for companies with a real product and no one in house to own search.
Good fit
You have a product, customers or funding and a founder who still runs sales
You have no marketing team and nobody who owns your website
Your buyers compare vendors online before they call anyone
Your pipeline is empty
Start with paid ads for B2B. SEO takes over once they run.
Not a fit yet
You have a senior marketing team in house that already owns SEO
You have no customers and no funding yet
Selling software? See SEO for SaaS companies
Is SEO worth it for a B2B company?
SEO is worth it for a B2B company that can wait 3 to 6 months for buyers who keep finding it long after each page goes live.
The wait is the honest cost. Google needs time to trust a new page. In return you get a source of buyers that grows each quarter and does not stop when a budget runs out.
The wait
Plan on 3 to 6 months before rankings bring steady inquiries.
The math
Say one new client is worth $30,000 to you. Compare the monthly fee to that client, not to zero.
The asset
A page that ranks keeps working while you sleep. Paid clicks stop the day the budget stops.
Choosing between ads and SEO for the next quarter? The paid ads page compares the two.
What does a B2B SEO agency do each month?
A B2B SEO agency finds what your buyers search for, builds the pages that answer those searches, earns links from other sites and reports what it all brought in.
You agree the roadmap, we work through it. The roadmap names the pages to build, in order, and the search each one should win. The Aluxads team works through it and sends the wins by email. Here is what happens each month on your site.
Foundation
Keyword research
What it is: Finding the exact words your buyers type into Google
Why it matters: You rank for the searches people make right before they buy
Site architecture
What it is: Planning which pages exist and how they link to each other
Why it matters: Google understands what you sell and which page answers which search
On page SEO
What it is: The titles, headings, copy and code on each page that tell Google what it is about
Why it matters: A page with the basics wrong ranks for nothing, however good the writing
Growth
Content
What it is: Pages and articles that answer your buyers' real questions
Why it matters: Each one is a new way in for someone who is ready to buy
Backlinks
What it is: Links from other websites to yours, which Google reads as votes of trust
Why it matters: Your pages outrank competitors who have the same content and fewer votes
Tracking and reporting
What it is: Measuring which searches and pages bring inquiries, with the follow up automated where it saves you hours
Why it matters: You see what the work produced, and the next month builds on it
B2B SEO agency, freelancer, or in house hire?
Hire an agency when you need several SEO skills at once. A freelancer fits when you need one skill, and an in house employee when search is big enough to fill a full time job.
The right choice depends on what you can manage. A founder with no marketing background cannot direct three freelancers or judge a new hire. Each option below trades cost against how much of the work you have to steer yourself.
| Agency | Freelancer | In house hire | |
|---|---|---|---|
| Cost shape | Monthly retainer or fixed project | Hourly or per task | Salary, benefits and tools, every month |
| Breadth | Research, pages, writing, links and tracking in one team | Usually one skill, such as writing or technical fixes | One person's skills, plus whatever they can learn |
| Continuity | Carries on through holidays and staff changes | Stops when the freelancer is busy or moves on | Stops when the person leaves |
| Who keeps the knowledge | Depends on the contract. Ask before you sign | Often lives in one person's head | Stays with you while they stay |
How should a B2B site be built for SEO?
A B2B site ranks when the foundation comes first: homepage, service pages, landing pages, then articles, with backlinks added last.
Strong pages first, then the articles. Many founders buy articles, social posts and videos from a vendor before this foundation exists. The content goes out and nothing ranks, so the vendor blames the market. Articles only work when they have strong pages to point back to. Here is the order that holds up.
Homepage
Says what you sell and who it is for, and routes each visitor to the right page.
Pillar pages
One long page per service that covers the whole topic and links out to the detailed articles under it. This page is one.
Landing pages
Short pages built to turn a visitor into a call or an inquiry.
Articles
Answers to single questions your buyers search, each linking back up to its pillar page.
Backlinks
Links from other sites multiply what is already there. Links to a weak site multiply very little.
Pages missing from Google, or a site that loads slowly? See what our technical SEO agency fixes
How long does SEO take, and what happens in the first 90 days?
The first 90 days build everything the later rankings stand on.
Most of the early work is invisible from outside. This is what we do in the first 90 days, in order.
-
Audit and buyer research
We check what your site has today and learn who buys from you and what they search for. -
Structure and on page fixes
We plan the pages your site needs and fix the titles, headings and speed problems on the ones you already have. -
Content
We write and publish the pillar and landing pages first, then the articles that feed them. -
Links and tracking
We start earning backlinks and set up tracking so you can see which searches bring inquiries.
Want to know what your first 90 days would fix?
Your first new pages go live within weeks.
Want to see what your site is missing first? Get the free SEO audit
How much do B2B SEO services cost?
SEO services are priced three ways: a monthly retainer, a fixed project, or an hourly rate.
Each model fits a different stage. The price inside each one follows how much work your site and your market need.
Monthly retainer
You pay a set fee each month for ongoing research, content, links and reporting. This is the common model. SEO compounds when the work keeps going.
Fixed project
One price covers a defined job, such as a site rebuild, a technical cleanup or a set of pillar pages. Good when you need the foundation built once.
Hourly
The bill follows time spent on specific tasks. Fits small fixes or advice, and gets expensive for anything ongoing.
What moves our fee
Our fee follows the work your site needs. Six things move it, and you can check each one on your own site before you ask for a quote: see what drives SEO cost.
The fee is quoted after the free SEO audit. The audit shows which of the six your site needs. See what the free SEO audit covers.
Will AI replace SEO?
AI answers and SEO run on the same work. AI tools quote the pages search engines already trust, so the pages that rank are the pages that get cited.
Ranking on Google is how AI quotes you. Google now shows an AI answer above the results for many searches, including "SEO services". Those answers are built from pages that rank. Answer tools like ChatGPT also draw on pages that already rank. What changes is how the page is written.
Whether the label is GEO, AEO or AI search optimization, all names for being quoted by AI answers, the job is the same: be the clearest, most trusted answer on the page, in a form a machine can quote.
Rankings feed the answers
AI tools pick up the pages Google already trusts.
Structure gets quoted
An AI lifts the direct answer at the top of a section word for word.
Proof gets cited
Real numbers and named methods give an AI tool a reason to cite you over a generic page.
Optimizing directly for AI answers, often called GEO, builds on this same base, and we fold it into the SEO work when your searches call for it.
4 signs to check when you hire for SEO
Founders who come to us have usually hired for SEO before, and four patterns come up again and again.
Sign 1
They guarantee rankings
Nobody controls Google. A guarantee usually means ranking you for words nobody searches.
What we do instead
We commit to the work and report what it brought in.
Sign 2
The on page basics are wrong
Articles on a site with broken titles, headings and structure rank for nothing, and you pay for them anyway.
What we do instead
We fix the foundation before we write a single article.
Sign 3
Compliance claims nobody checked
Your site states things about privacy or accessibility that are not true, and the risk sits with you.
What we do instead
We state only what we have checked, and we show you the check.
Sign 4
Nothing is written down
When they leave, every test and every lesson leaves with them, and the next hire starts from zero.
What we do instead
Every change is written down, so the next hire starts where we stopped.
What SEO should produce
SEO should produce a site that other websites trust and articles that bring in leads, and one client shows both.
SEO from zero
Domain rating built from 0 to 38, and articles that brought in real leads
B2B data company in SaaS and tech. Founder run, no marketing team, a self managed ads account and no reliable tracking.
38
domain rating built from 0
8
domain rating after the handover
6.7×
revenue growth during the engagement
- Search and articles came first and brought real leads. Paid ads, email and outreach followed as results earned them. Annual recurring revenue (ARR) grew from $300k to $2M.
Anonymized under NDA. The numbers are real.
For a small B2B site, 38 takes years. Domain rating is a 0 to 100 score from the SEO tool Ahrefs. It estimates how much weight the web gives your site, based on who links to you. Big brands score far higher. A 38 means many trusted sites link to you.
After the handover to the next agency, the domain rating dropped to 8.
SEO holds its value only while someone keeps doing the work.
Next step
Find the searches that can bring you B2B customers.
A 30 minute call about your site and your buyers. You leave with the first pages worth building, whether you hire us or not.
Prefer to write? Send us a message.
SEO questions founders ask
How much do B2B SEO services cost per month?
Most SEO services are sold as a monthly retainer, and the fee follows how much work your site and your market need. We quote after the free SEO audit, once we have seen your site.
Does SEO work for startups?
SEO works for startups that have a product and 3 to 6 months of patience, and an early start pays off as rankings build on each other. Too early is having no customers and no funding yet.
We need customers this month. Is SEO too slow for us?
For this month, yes, steady rankings take 3 to 6 months, so start with paid ads if you need customers now. Many B2B companies run both, with ads covering the gap while SEO builds.
Can an SEO agency guarantee rankings?
No honest SEO agency can guarantee rankings: Google decides the order and changes its mind often. What an agency can promise is the work, the order it happens in and a clear report on what it brought in.