A SaaS SEO agency that turns searches into booked demos
Aluxads is a B2B SaaS SEO agency for founder run software companies. We build the pages your buyers read while they compare tools, so the search ends on your demo page.
30 minutes, and you leave with the first pages we would build, whether we work together or not.
- 6.7× revenue
- $300k to $2M
- DR 0 to 38
On this page
SaaS SEO services built around the demo
An SEO agency for SaaS ranks the pages a buyer reads right before a demo. SaaS SEO is the work of getting your software found in Google by the people who would buy it. Three things set the work apart from B2B SEO in general.
01
Buyers ready to choose come first
We start with the searches people make when they pick a tool: comparisons, alternatives and integrations.
02
A page for every stage of the sales cycle
Your buyer reads for weeks before a demo, and each stage gets the page that answers it.
03
Reports in demos and trials
Every report shows which pages brought demo requests and trials, with traffic underneath for anyone who wants it.
The pages a SaaS SEO agency builds first
Product pages win the searches closest to revenue. These four come before any article.
Comparison and alternative pages
For searches that name a competitor. The buyer already has a budget and a shortlist.
Integration pages
One page for each tool you connect with. Buyers search the pair before they trust a new tool.
Feature and use case pages
One page for each job your product does, written in the words your buyer types into Google.
Product led articles
Articles that answer a real question and show your product doing the job.
How SEO for SaaS companies fits a long sales cycle
Your buyer finds you months before they buy. A SaaS deal often starts with one person searching a problem and ends with a team comparing three tools. A page that ranks at each stage keeps your product on the shortlist.
They search the problem
An article that answers it and shows your product doing the job.
They compare tools
Comparison, alternative and integration pages that make your case side by side.
They are ready to try
Feature pages and a demo page that turn the visit into a booked call or a demo.
What to check on your SaaS site today
You can check all three on your own site this week.
Your articles rank, and demos stay flat
The articles win searches people make while they learn, and buyers ready to choose never read them.
No page names a competitor
Buyers who compare tools land on a review site or a rival's comparison page, and the rival describes your product.
Your analytics stop at traffic
Nobody can say which page brought last month's demos, and every content decision is a guess.
Want all three checked for you? Get your free SEO audit and see what holds your rankings back.
Results from a B2B SaaS company
SEO from zero
Domain rating built from 0 to 38, and articles that brought in real leads
B2B data company in SaaS and tech. Founder run, no marketing team, a self managed ads account and no reliable tracking.
38
domain rating built from 0
8
domain rating after the handover
6.7×
revenue growth during the engagement
- Search and articles came first and brought real leads. Paid ads, email and outreach followed as results earned them. Annual recurring revenue (ARR) grew from $300k to $2M.
Anonymized under NDA. The numbers are real.
For a small B2B site, a domain rating of 38 takes years of content and link work. After the handover to the next agency it dropped to 8. Our SEO page explains what domain rating measures.
See where your site stands: book a 30 minute call.
How we start as your SaaS SEO agency
We read your site and your search data before we write a page.
-
The call
30 minutes on your product, your buyers and the tools they compare you with. -
Free SEO audit, about a week
If you use Google Search Console, view access shows us what Google already indexes. We rank the fixes by the demos they could bring. A second 30 minute call walks you through them and names the first pages we would build. The audit is yours either way. Get your free SEO audit. -
First month
- Week one: buyer and keyword research, and demo tracking checked.
- Week two: the page plan agreed, comparisons and integrations first.
- After that: the first comparison and integration pages go live within weeks.
Ready to pick the first pages? Book a call and bring the tools you lose deals to.
Is this you
Good fit
You sell software to companies
Your buyers compare tools before they talk to sales, and a demo is the next step.
You have customers or funding
The product works and people pay for it. SEO grows what already sells.
Nobody in house owns search
You want a SaaS SEO company that plans, writes and reports, and you approve the pages.
You need demos this month
Paid ads bring them in days while SEO builds.
Not a fit yet
A senior marketing team already owns SEO
Your team plans and ships search already, and an agency would duplicate it.
You are still looking for product market fit
Pages written for a product that changes next quarter go stale before they rank.
Need more than search? See the full SaaS marketing program
Next step
Turn the searches your buyers make into booked demos.
A 30 minute call on your site and the tools you compete with. You leave with a page plan for your first month.
Prefer to write? Send us a message.
SaaS SEO questions founders ask
Do we need a SaaS SEO agency, or is a B2B SEO agency enough?
A SaaS SEO agency adds the pages software buyers search while they compare tools: comparisons, alternatives and integrations. The groundwork is the same as in any B2B SEO, and we cover both.
How do we know an agency is any good before we sign?
Ask which pages brought demos for a past client and what ships in the first month. A clear answer to both tells you more than any case study.
How long until SEO brings demos for a SaaS company?
Plan on 3 to 6 months before rankings bring steady inquiries. Comparison and integration pages tend to move first.
Our product is technical. Can you write about it?
Yes, we learn the product from a demo and one call with your team, then write for your buyer, in the words they search. Your team checks every page for accuracy before it goes live.
Should a SaaS company start with SEO or paid ads?
Start with paid ads if you need demos this month, and with SEO if you can wait a quarter for a channel that keeps working. Many SaaS companies run both, with ads covering the gap.
Question we did not answer? Book a 30 minute call and bring the tools you compete with.