PPC management for B2B founders
Aluxads runs your paid ads end to end and ties every dollar to pipeline. You see what was spent, what it returned, and what changes next.
- 6.7× revenue
- 3× conversions
- 73% higher CTR
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Paid ads management that turns spend into customers
You see which spend became revenue. Two problems bring founders to paid ads management. Clients stop coming in and the ads cannot say why, or a past agency never tied spend to sales. One accountable team runs the account and ties the spend to closed revenue.
Google cannot tell a real lead from a cheap one. Google can put your ad in front of a buyer. It cannot know which leads your sales calls confirmed as real unless the account feeds that back. Twenty cheap form fills can be worth less than three qualified opportunities.
The work: searches, bids, tracking and landing pages. Paid ads management, also sold as PPC management services, is the ongoing work of running paid placements on search, shopping and social platforms. We choose which searches and audiences to buy, set bids and budgets, and define what counts as a lead. Then we fix where traffic lands and decide what changes next from what closed.
Who paid ads management is for
The service works for a specific kind of company. Check the fit before you book.
A good fit when
You run a B2B company with a working product and paying clients
The ads have something real to sell, and you can answer what a customer is worth.
There is no marketing team in house
You want it run and reported in plain numbers, not a department to manage.
We work out the starting budget with you, from your own numbers.
That is the ad budget Google spends on clicks. The management fee sits on top.
Deals die on the call
We fix the sales follow up first, then add ads.
Not a fit when
You have no customers and no funding yet
Ads cannot find buyers for something that does not exist yet. Fix the offer first.
You are creating a category buyers do not know exists yet
Search ads catch demand that is already there. If nobody is looking, the money buys education, not customers. We check demand for your terms on the call.
If the first column reads like your company, book a call and we read your account against it.
When should you use paid ads instead of SEO?
Paid ads buy access to demand that already exists. SEO is slower, and what it builds keeps paying after the work stops. The differences that matter to a founder:
| Question | Paid ads | SEO |
|---|---|---|
| How fast do results show? | Clicks the day it goes live, leads within the first weeks | 3 to 6 months before rankings move |
| What does it cost to start? | You pay for every click from day one | Time, content, and links before any traffic arrives |
| What happens when you stop paying? | Traffic stops that day | Traffic keeps coming while the pages hold their rankings, and every click is free |
| Can you test an offer quickly? | Yes, a new message or landing page can run this week | No, a test takes a full ranking cycle |
| How predictable is it? | Budget in, a measurable cost per lead out | Depends on competition and on authority that takes time to build |
Combine them once ads prove which searches turn into customers. Those are the terms worth ranking for, and the budget already paid for the answer.
Should you run your ads yourself or hire someone to run them?
There is a line where running it yourself starts costing more than paying someone. It moves with what a quiet mistake costs you.
Hire management when
Nobody has verified that conversions are wired to real sales outcomes
Fixing the measurement usually pays for itself before any optimization starts.
An agency already burned you once
The fix is work you can check: your own account, a dated change log, and a monthly walkthrough on a call.
You want it handled and off your calendar
You hand it over and it gets done. Wins arrive by email, we walk you through reports live, and we feed closed deals back so the platform learns which leads were real.
Run it yourself while
You want to understand the channel before you buy help
A quarter in the account teaches you what a good report looks like. That knowledge keeps paying.
It stops working when
Sales and delivery take your whole week
The account keeps spending whether or not anyone reviews it, and nobody notices for months.
Tracking breaks after a site change
The platform optimizes toward the wrong signal. We took over one account after 4 months of ads with zero conversions recorded.
If the hire column is you, book a call and the audit comes first.
Which paid channels should you use?
Start where the intent is, then add a channel when the numbers earn it. Most of this work is Google Ads management, so that is where we start.
Google Search
Use it when: buyers already search for what you sell and a customer is worth more than the clicks it takes.
Skip it when: nobody searches your category yet and you would be paying to educate the market.
The full playbook is on the Google Ads agency page. If you sell to other businesses, see Google Ads for B2B.
Performance Max, Google's automated campaign type
Use it when: search is capped and you want Google inventory beyond it.
Skip it when: tracking is not wired. These campaigns hide where the money went.
Microsoft
Use it when: Google search is profitable and you want the same keywords at lower volume and cost.
Skip it when: Google is not profitable yet. Copying a leaking account into a second platform doubles the leak.
Use it when: your buyer is a specific job title at a specific company size and you can name them.
Skip it when: one sale is worth less than a few hundred dollars. A typical B2B lead on LinkedIn costs more than that.
See LinkedIn ads management: targeting by job title, lead forms and leads tracked into your CRM.
Meta
Use it when: you have an audience to remarket to, or an offer that creates demand rather than capturing it.
Skip it when: you have not yet captured the people already looking for you.
See how a Facebook ads agency runs Facebook and Instagram for founders: audiences built from your customer list, lead forms and every lead tracked into your CRM.
YouTube
Use it when: your offer has to be seen to be understood and search is already covered.
Skip it when: you need leads this quarter. Video builds recognition before pipeline.
And the rest
Use it when: Reddit, Bing, Apple Search Ads, marketplaces, sponsorships and joint ventures each fit one kind of offer. We name the one that fits yours on the call.
Skip it when: search is not profitable yet. Every one of these builds on demand that is already captured.
Not sure which channel fits? Book a call and we map it live.
What should PPC management include?
Strategy
A media plan built around how you close deals: buyer intent, sales economics, and the role paid traffic should play. Not channel hype.
Setup
Conversion tracking, account structure and negative keywords done right before spend scales, then kept right as the account learns. The platform only optimizes toward what it is told counts.
Ongoing optimization
Bids, budgets, search terms and ad copy, reviewed every week and changed when the data says so. Google needs about a week of learning after a change, so changes land on a schedule, not on impulse. Each one has a reason tied to cost or lead quality, and you can see all of it.
Reporting
Readable in 2 minutes: what it cost, what it returned, what happens next. A report should reduce uncertainty, not add to it.
Whoever you hire, this is the checklist. If any of the four is missing from a proposal, ask why.
What happens during the first 90 days?
The first 90 days are foundation, learning, and improvement, in that order. The account earns each budget increase with data.
-
Free audit
Read access to one Google Ads account. We read the last 90 days, price every leak and walk you through the findings live. The diagnosis is yours either way. -
Month one: foundation
Tracking, structure, negative keywords, and agreement on what a useful lead means. -
Month two: signal
Search term data, conversion behavior, and sales feedback steer where budget goes. -
Month three: allocation
Scale what earned it, cut what did not, and set the next tests.
Wasted spend comes out early. Pipeline movement typically shows by month two or three.
A 30 minute call on your account comes before any pitch.
Why is there no price list for paid ads management?
Agencies price this three ways. The model tells you more about your next 12 months than the number does.
Flat monthly fee
How it worksA fixed retainer each month, agreed up front, independent of what you spend on ads.
Who it suitsAccounts where the work is steady and you want the fee to hold still while budget moves.
Percentage of spend
How it worksThe agency takes a share of your ad budget, commonly 10 to 20 percent (AgencyAnalytics, 2025).
Who it suitsAccounts where the work grows with the spend.
Performance based
How it worksYou pay per lead, or a share of the revenue attributed to ads.
Who it suitsBusinesses with clean tracking and a sales team that works every lead.
Judge the fee against what one new customer is worth to you. Ask for the management fee separately from the ad budget.
Google bills the clicks, the agency bills the work. Search ads averaged $5.42 a click and $66.69 a lead across industries in 2026 (industry data, LocaliQ and WordStream). See what Google Ads costs in your industry, with every fee model compared.
What moves our fee
How many channels
Google alone, or Google with Facebook, Instagram or LinkedIn.
The state of your account
Tracking that counts nothing needs a foundation month before the account can grow.
Your ad budget
A larger budget means more campaigns and search terms to watch each week.
Where your leads go next
Leads already land in a CRM, or that link gets built first.
Our fee is quoted after the free audit. The audit shows which of these your account needs.
Get the free audit, and see a monthly dollar figure on every leak.
What to check before you hire anyone to run your ads
Six things decide if the account is worth it. The sales call will not tell you any of this. Here they are, and what we do instead.
Check 1
Reports are dashboard screenshots
Impressions and clicks with no line to leads or revenue only show the agency was busy.
What Aluxads does instead
We walk you through the report on a call, with the changes we made and what they returned. Wins come by email between calls.
Check 2
They never read what people typed to find you
Your ads show for searches that will never buy, and that spend hides inside the totals in the report.
What Aluxads does instead
We read the searches your ads showed for, block the ones that waste money, and move budget to the ones that bring leads.
Check 3
Rotating junior account managers
You are sold by the senior person and served by whoever is free, and the context resets every time someone leaves.
What Aluxads does instead
Every change is dated and logged, so the account's history never resets.
Check 4
Guaranteed rankings, leads, or sales
Nobody controls an auction. The guarantee is either padded into the price or met by counting anything as a lead.
What Aluxads does instead
We show the math before you commit and promise the process.
Check 5
They quote before asking what a customer is worth
Without your deal size, close rate, and definition of a qualified lead, the agency optimizes the account toward cheap clicks your sales team cannot use.
What Aluxads does instead
We diagnose before we quote. Bring three numbers to the call: what one customer is worth to you, how often you close, and what makes a lead worth your sales team's time. If you do not have them yet, that is the first thing the free audit sorts out.
Check 6
They run ads before checking the tracking
With no conversions recorded, the account learns from clicks, and nobody can say which ad brought a lead.
What Aluxads does instead
We check the tracking before we change a campaign. Every lead is recorded against the ad that brought it, so the report shows what the budget returned.
Hiring for Google specifically? The four checks for a Google Ads agency go deeper.
What paid ads management should produce
B2B data company
From $300k to $2M ARR with paid acquisition rebuilt from the ground up
B2B data company in SaaS and tech. Founder run, no marketing team, a self managed ads account and no reliable tracking.
6.7×
revenue growth
$300k to $2M
annual recurring revenue
- Rebuilt the foundation, then ran the paid acquisition
- Stayed on the account while the company grew from $300k to $2M ARR
Scaling Google Ads for a seven figure business
Conversions tripled in a month after 4 months with none recorded
Services business. 4 months of paid ads with zero conversions recorded when we took the account over.
3×
conversions in the first month
Verified73%
higher clickthrough rate
Verified8.6%
conversion rate the month after rewiring
- Conversion tracking rewired, campaigns restructured.
- Best search term converting at 15 percent.
Anonymized under NDA. The numbers are real.
Judge any team, us included, on four things. Diagnose the account, make useful changes, show them clearly, connect the work to revenue. Judge Aluxads by that standard, starting with the free audit.
Next step
See what your paid ads should be bringing in.
A 30 minute call with the team that would manage your ads. You hear what we would fix first, free either way.
Prefer to write? Send us a message.
Paid ads management questions founders ask
Is paid ads management just running the campaigns?
Running the campaigns is the visible part, and Aluxads also runs the work that moves the numbers. That means tracking that counts real leads, search terms cut every week, budget moved to what closes, and a report you can check against your pipeline.
Is PPC management the same as paid ads management?
Yes, PPC stands for pay per click, the way search ads are billed, so a PPC management company or agency sells the same work as a paid ads agency. Aluxads runs the tracking, campaigns, weekly changes and reporting under either name.
Why is there no price list for paid ads management?
Cost depends on the account and the work it needs. Aluxads quotes management after the free audit, so the number reflects your account instead of a rate card.
Can I run my ads myself, or should someone run them for me?
Yes, and it can make sense while you have time to learn. The risk starts when sales and operations pull your attention away while the account keeps spending.
Are paid ads better than SEO?
Paid ads are better when you need access to existing demand now, and SEO builds durable traffic over months. Most B2B companies end up using both: they solve different problems.
How long do paid ads take to work?
Traffic starts immediately, but reliable results take data. Wasted spend usually comes out in the first weeks, and pipeline improvement typically shows in 60 to 90 days.