A Google Ads agency for B2B that turns clicks into closed deals
Aluxads is a Google Ads agency for B2B companies, and we run your account on lead quality instead of lead count.
30 minutes, and the diagnosis is yours whether we work together or not. One B2B account: 6.7× revenue, $300k to $2M.
On this page
Does Google Ads for B2B work?
Yes, when three things are in place. We build your account around all three.
01
Your deal closes weeks after the click
We import closed deals back into the account. It learns from revenue.
02
Your market types a few hundred searches a month
We run tight terms with an aggressive negative list. Every click has to earn its place.
03
Three real opportunities beat twenty cheap form fills
We report in qualified opportunities and pipeline, the numbers your sales calls confirm.
What to check in your B2B Google Ads account
You can check all three in your own account today.
Your account counts form fills as the goal
It learns from this week's form fills and never sees the deal that signs in May.
Your keywords run on broad match
Broad match chases volume, and your budget leaks to students, job seekers and consumers.
Your report stops at the lead count
A report that counts leads and stops there makes cheap noise look like progress.
If you see one of the three, book a call and we read your account with you.
Results from a B2B account
B2B data company
From $300k to $2M ARR, annual recurring revenue, with paid acquisition rebuilt
B2B data company in SaaS and tech. Founder run, no marketing team, a self managed ads account and no reliable tracking.
6.7×
revenue growth
$300k to $2M
annual recurring revenue
- Rebuilt the measurement foundation, then ran the paid acquisition.
- Went from a self managed account with no reliable tracking to acquisition that scaled with the company.
- Held the account through the growth from $300k to $2M ARR.
Anonymized under NDA. The numbers are real.
Bring your own account, book a call, and we read it the same way.
What a Google Ads agency for B2B does differently
We build four pieces of the account differently when you sell to companies.
Closed deals fed back into Google Ads
Your closed deals come out of your CRM and go back into Google Ads as conversions. The account learns which searches produced revenue and bids toward those.
Reporting in pipeline terms
Your monthly report reads in qualified leads, opportunities and what paid search added to pipeline. Clicks and cost per click sit underneath it for anyone who wants them.
Negative keyword sweeps every week
B2B terms pull in students, job seekers, consumers and your competitors. We read the search terms report weekly and block the traffic that was never going to buy.
Budget and bids for low volume, high value terms
A few expensive clicks a day needs different handling from thousands of cheap ones. We hold budget on the terms your buyers use and set bids against what a signed deal is worth to you.
See what this looks like on your account: book a 30 minute call.
The full list of what management includes, and what it costs, sits on the Google Ads agency page.
How we start as your B2B PPC agency
We read the account before we change anything, in the same three steps every time.
-
The call
30 minutes. You tell us what the account should be doing and how long your deals take to close. -
Free audit, about a week
Read access to one Google Ads account. We read the last 90 days, price every leak and check whether the leads bought were ever buyers. A 30 minute walkthrough covers the first fixes and what your sales cycle means for timing. The diagnosis is yours either way. -
First 30 days
- Week one: tracking wired and a qualified lead defined for your business.
- Weeks two and three: campaign structure and the negative keyword list rebuilt.
- Week four: budget moves onto the terms that produced real conversations, and the first report shows what changed.
Want the leaks priced first? Get the free Google Ads audit and every leak comes with a monthly figure before any pitch.
Is this you
Good fit
One closed deal is worth real money to you
We work out the starting budget with you, from your own numbers. The management fee sits on top of the ad spend.
You have customers or funding
Revenue coming in, even while you are still working out who your best customers are and which channel brings them. Finding that pattern is part of the work.
Nobody in house runs your marketing
You want the account run and a report you can read, not a department.
Your team is thin on calls
We add booking and follow up so no lead waits.
Not a fit
You want the ads owned by someone on payroll
We run the account from outside your company. If the ads need to live with an employee, hire one. If your marketing lead wants them run, we fit.
You have no customers and no funding yet
Google charges for every click while you test, and you pay for searches you cannot answer yet.
If the good fit column reads like you, book the call and bring the account.
Next step
Turn more of your Google Ads clicks into deals.
A 30 minute call on your last 90 days. You leave knowing what we would fix first for a B2B sales cycle, whether you hire us or not.
Prefer to write? Send us a message.
B2B questions founders ask
Does Google Ads work for B2B with low search volume?
Yes, when we build the account for the volume you have. A few hundred high intent searches a month can carry a pipeline if the terms are tight, the negative list is aggressive and the landing page speaks to a buyer.
Google Ads or LinkedIn Ads for B2B?
Google catches demand that already exists, and LinkedIn buys attention by job title and company before anyone searches. Start with Google, then add LinkedIn once your Google numbers are known and your pipeline can carry a longer cycle.
What budget does a B2B account need to start?
We set the starting budget on the call, from your deal size and how often you close. A large deal still needs clicks to find it.
How long until ads show up in pipeline?
Wasted spend usually comes out in the first few weeks. Opportunities follow your sales cycle, and month three is the first honest read, agreed with you before you sign.
Is a B2B PPC agency something different from this?
No, PPC means pay per click, the sponsored results at the top of Google. A B2B PPC agency and a Google Ads agency for B2B do the same job, and we use the plain name.
Question we did not answer? Book a 30 minute call and bring the account.